Adidas: Unite Mzansi Unite!

From Football Shirt Culture:

Unite Mzansi Unite (UMU) is a campaign created by adidas to celebrate the 2010 FIFA World Cup. The project aims to inspire all South Africans to unite in celebration behind the 2010 FIFA World Cup

For this campaign, adidas has created a giant yellow jersey a replica of the official Bafana-Bafana jersey. It is truly giant measuring 60m x 48m. The jersey has just started its amazing 7 month journey through the entire South Africa. It is a platform for all South Africans to unite and show their support by signing their name on the jersey. A custom made truck is transporting this giant yellow jersey through all 9 provinces of the country. This campaign wants to unify South Africa by giving as many South Africans possible the opportunity to make their mark, show their support and celebrate the 2010 FIFA World Cup as one. nike puma umbro

Its time for South Africa to come together, to show our support and passion.
Its about showing the world who we are.
The passion of our people.
The warmth of our culture.
The spirit of our nation.

Unite Mzansi Unite!